Brown Brothers 1889 with Adam Liaw

Brown Brothers wanted to reignite retailer and consumer interest of their 1889 wine range, so we had to find a way to tap into to the core male skewed audience that valued quality time sharing meals at home.

The dinner party has taken a hit in recent years amongst young males as restaurant culture has thrived, which raised the bar for culinary accomplishment intolerably high. With this insight, we reached out to MasterChef winner and authentic foodie, Adam Liaw to tell a story of the history of Brown Brothers, and match each of the 1889 varietals to his beautifully crafted dishes. We launched a campaign that consisted of video and still content living across both Brown Brothers’ and Liaw’s owned channels, encompassing retail point of sale, digital, catalogues and social.

creative strategy / art direction / styling