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This creative agency believed that content should be experiential and empathetic. They didn't want to have set rules for media creation, by making services too rigid to embrace new ways to share stories—or to lack Metis, a word coined by James C. Scott, meaning the ability for humans to adapt and learn in chaos.

The branding for WE ARE MÉTIS is symbolic of the way they introduce you to a new world with eye-opening ideas and solutions.

branding / art direction

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