Springbone Brand Refresh

Springbone Kitchen is a restaurant in the heart of New York City. They pride themselves on delivering simple, yet nourishing food that tastes and feels just like it was made in your kitchen. They needed a brand revamp to create a buzz leading up to the opening of a new joint in Midtown.

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Acrylic illustrations were painted by hand to reflect the warmth of the meals and the care of selecting each ingredient mindfully. The floating ingredients symbolised their discernment and commitment to provide real food to busy New York professionals.

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painting / art direction