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Ready to go the distance

Music boosts workout performance by increasing your stamina and elevating your mood. But you don't want to drown out cues from your instructor or a good conversation with a friend. And so this headset was launched to make training with music possible in all weathers and conditions, with an ambient sound mode that picks up voices. Our goal was to demonstrate that this product was built to be the ultimate training partner.


In a minute long video we shot professional athletes run, swim, paddle board, yoga and box without the distraction of wearing a headset. The coach commanded the boxer, showing how conversation is made possible without missing a beat and drone shots with dynamic transitions presented the product's durability. The video rolled out online, in retail and events reaching out to sports lovers all over the world.

art direction / styling 

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