Back to school with the basics

Back to school season was approaching and we saw an opportunity to speak to parents to drive more visitors to the World Vision gift donation page.

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Children living in developing countries already have the dedication, imagination and curiosity to achieve their goals - but without basic school equipment, they'll fall short of their full potential. To prevent this from happening, we created a digital campaign to share the gravity of the situation and impact of the contributions in different donation categories.

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creative strategy / art direction